Charity
As literally millions of women now race for cancer charities each year, NIVEA saw the opportunity to promote their foot creams with free sampling packs given away in pretty Organza bags offering long term brand retention.
More charities move towards awareness through retention items with giveaways and on pack promotions and innovative direct mail pieces.
Texaco gave children something to think about in their Road Safety Campaign with ghost like children’s rain ponchos and brightly colored reflective stickers to get seen at night when the clocks went back!
